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According to Harvard professor and author of "How Customers think" Gerald Zeltman, 90% of customer decisions are not logical but emotional. Your brand is an integral part of how your customer feels and more importantly, how they buy.
As a branding agency, we provide end-to-end services, including market research, logo design, brand identity design to developing style guides. Your online strategy is tailored to your website and your business to ensure that you're not losing ground on approaches that simply aren't working.
When you work with us, you're working with a whole team of top branding specialists, graphic designers, and content creators completely in tune with your goals. Whether you're looking for in-depth market research and brand identity design or just to modernize your existing brand strategy, we are able to provide social media solutions.
In a market plagued by choice, we understand how crucial it is to stay distinguished. Together, we work towards creating an identity for your brand that is reflected consistently in its name, logo, and various interfaces. Our logo design services aim to create logos that are representative of your brand's core ideas and values. With a wealth of experience as a logo design company, we have the capabilities to cater to a diverse range of clients.
When it comes to branding, your space is one area you don't want to lose out. Whether it's the color of the walls, the furniture you've chosen or the artwork that goes in, all of it should contribute to the mood of your space and reinforce the actions you want your audience to take.
At TIP we understand that the second someone walks into your space they should know it's yours. That's why we offer branding services to make your spaces uniquely you. We work with business, restaurants and coworking spaces to understand the needs and personality of the brand, then deliver the results using quality materials designed to last - both aesthetically and practically.
The team at Savyasachi came with the clear objective of a total image makeover to propel them into the niche market of luxury real estate. With 20 years of expertise in property consulting, construction and brokering services, they still needed a fresh outlook for their foray into premium housing and development.
View Project
We started at the TIP (pun intended) of the pyramid, by first centering on a refurbished logo and colour scheme that would be applied across all their communication henceforth. After many months of experimenting, we had a logo that announced Savyasachi's high-profile new avatar. This primary step, took the most time, but was crucial in determining the overall theme. Using these tonal guidelines, the website, brochure and stationary flowed on, mirroring the class of the refurbished Savyasachi.
Huda Bars are very much a personal expression of the ethical and healthy-living beliefs of it's creator. After spending years fine-tuning her passion for making high-quality energy bars, Huda came to us for the finishing touches. But despite going pro, she wanted to retain the personal approach. We kept this in mind while designing a homely, but representative logo (which is actually an infographic recipe of the bar itself!).
We put a lot of research into finding the right material for a simple and functional packaging that both preserved and revealed the freshness of the locally sourced nutrients within. Our extensive research revealed that this was what Huda's customer base would love to see: air-tight, recyclable carriers so they could get their energy fix on the go.
The city's oldest and most iconic ice-cream parlor came to us a for an image makeover to complement their recent expansion and new franchises. We wanted the website to retain the nostalgia of the Garden City, that Lakeview symbolises to its large existing customer-base, but also reach out to the ice-cream lovers new to the city.
View Project
We created a website that was vintage in finish but modern in functionality. We convinced them to use this platform, not just to spread information and create a brand value, but also built a portal that allowed for online orders. This opened up a whole new narrative for this legendary ice-cream outfit, which has always prided itself in keeping up with the times.
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